Web2.0
What is Web 2.0? According at Wikipedia, “Web 2.0” refers to web development and web design that facilitates interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web.
McKinsey has also recently conducted a global survey about Web 2.0 from nearly 1.700 executives. The finding show that Web2.0 delivering positive impact to the company.
McKinsey Survey Results of Web 2.0
The FastForwardBlog has summarized the survey result for us to look at. According to the survey, the top 3 benefits are:
- Increasing speed of access to knowledge 68%
- Reducing communication costs 54%
- Increasing effectiveness of marketing 52%
Though the effectiveness of marketing comes in at 3rd position, however, if you are spending money on marketing communication, benefit 1 & 2 can definitely help you to create more awareness and capture more mind share of the consumers.
In short, this survey result re-enforce the following statement:
Web2.0 is an effective and efficient marketing platform.
Blogging & Video Are Top Technology Platforms
If you continue to look closely into the survey result, blogging and video come in as the top 2 technologies used for both internet and external uses. McKinsey also puts it that the more the technologies are used, the more benefits seen.
Though it will be excellent if we can make use of all the technologies available, however, due to our budget and time constraint, I will argue that focusing on Blogging & video is also a good first step to take if you are not engaging on any Web2.0 strategy now.
My conclusion after reading this survey is, this survey result also validate what I have believed always:
Blogging & video are the top ebusiness strategy, start blogging and video strategy on your eBusiness and you can definitely see positive result.
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