I mentioned earlier that Search PPC is the simplest way to bring traffic and we just need to exercise cautions when we are using Search PPC. Due to the cost issue of search PPC, some people like to turn to SEO (Search Engine Optimization) hoping to grab a good flow of FREE organic traffic.
There are two methods for search engine optimization : On Page optimization or Off Page optimization.
Search Engine Optimization (SEO)
On Page Search Engine Optimization
On page search engine optimization is easier to implement on our website. Basically, on page optimization deals with setting the correct title page, make sure we have meta keywords and meta description to emphasize the keywords that we like to optimize.
Create some short and simple header using H2, H3 or H4. In the paragraph itself, you can use BOLD or Italic to emphasis the keywords as well. Also, try to increase the occurrence of the keywords that you like to optimize in the paragraph.
It is very simple, but just a caution note: DO NOT Over Do It with keywords all over the place.
Many search engine perceived too high keywords occurrence in an article as keyword stuffing and it will hurt the search engine ranking.
Off Page Search Engine Optimization
Off page search engine optimization is harder to implement. Off page optimization deals with the anchor text or title text on the backlinks, count the number of backlinks into your page. The quality of the pages that links to your page. All of these deals with other websites or webpages that you usually do not any right to edit.
That’s why it is more difficult in this way. There are some people like ot buy text links on other quality websites in order build up the number of incoming links. But you will need to spend money in this case and there is no guaranteed that your site or keywords would rank high by buying text links.
Just a word of caution again : If you are willing to spend money in buying links, do not over do it to create too many links within short time span. That will trigger a red flag on search engine as well.
Alright, I hope that gives you some ideas on search engine optimization. SEO can also be an effective marketing strategy to bring in some fresh organic traffic. Feel free to drop any comment or question if you have, I will be happy to hear and discuss more with you.
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