Facebook Page to Tweet
As Facebook just acquired FriendFeed last week and I thought Facebook would start launching offensive campaign to fight with Twitter. However, I am suprised to hear today that Facebook announced today that it will allow Facebook Page owners to syndicate their updates from Facebook to Twitter.
Why Facebook Do That?
I have been scratching my head to think why Facebook will endorse or allow syndication with Twitter. I looked at the Facebook blog page and there I found out something.
Simple Reason : There is a DEMAND
Facebook blog stated that many people have asked them to make Facebook and Twitter work better together. If Facebook simply allow syndication to Twitter, this might resulted in a loss of attention on Facebook and give Twitter a big advantage. If you look closely again, Facebook is now making use of this demand to turn it around to give Facebook a bigger advantage instead.
If you look at the following image that I found on Facebook blog. You can now see a small footnote appearing below the tweet, showing that this tweet was sent via Facebook. That allow Facebook to penetrate into the Twitter community and that helps Facebook instead.
Facebook Page to Twitter - See Facebook footnote!!!
Facebook Allow Page To Sync Only
You can also see another limitation that Facebook is imposing on this strategy. Facebook allow tweet on Facebook Page only, but not allow tweet on Facebook profile.My rational is that Facebook page is always opened to public.
If the page owner has a tweet that link back to Facebook page. As facebook page is opened to public, all incoming traffic can definitely see the content and that helps to improve the user experience and that can motivate the incoming traffic to sign up for facebook.
On the other hand, when an incoming traffic comes to a facebook profile page, there is nothing to see there unless I sign up for facebook and obtain the friend request approval first. The user experience is stucked there, not as instant as Facebook page. Therefore, this type of experience is not helping Facebook at all.
This is just my 2 cents worth to analyse on the latest development between Facebook & Twitter.
Implication to eBusiness Owner
If you are running a online business or running a internet marketing campaign, you must now start to create a Facebook page and start to get ready to sync between Facebook & Twitter now. As this is still the most powerful combination in the social networking arena. All the best to you!
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