Federal Trade Commission (FTC)
FTC (Federal Trade Commission) just announced that it approved a final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. This new FTC revision can affect all bloggers who write or endorse a product for payment or freebies in return.
Blogger : Disclose or Pay Fine
This marks the first time the FTC has updated endorsement and testimonial rules since 1980. Violations could result in a $16,000 fine. The fine used to be $11,000 but it was increased to $16,000 within the past year. All possible violations will be reviewed on a case by case basis.
While the FTC will obviously have a hard time enforcing these regulations. In order for a blogger to be fined for not disclosing they were being paid by an advertiser to review a product, there would have to be a complaint, an investigation and ultimately a court ruling mandating a fine.
Anyway, if you do blog or write about a product and you are paid, just make sure you do all the appropriate disclosure to avoid the trouble.
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