Social Media Marketing
I came across an article “Why Social Media is a Fad“. I think it is a great article and therefore I like to talk about it.
Due to the rising popularity of social media or social networking, many people has jumped into social media marketing hoping to increase leads, increase sales and increase revenue. I fully agree that Social Media is a powerful marketing strategy.
But the trick is: You need to use it RIGHT!
Why Social Media is a Fad
If you read the article “Why Social Media is a Fad”, it asked you a simple question, “What come to your mind when people taking about social media?”. Do you immediate say Facebook, MySpace, LinkedIn, Twitter… Well, if you do, you might have used social media wrongly and you might have fallen into the trap of “Social Media is a Fad”.
Not Getting Result on Social Media
If you merely focus on those Big Names like Facebook, MySpace, LinkedIn, Twitter… bra bra bra… of course there are a lots more. Your mind automatically lead you to focus on participate in more social networking sites. That’s a disastrous path. Involving yourself in too many social media sites will result in loss of focus, loss of motivation and eventually tiredness and giving up.
This is the main reason why many internet marketers failed in social media marketing. So, we all sometimes easily got too excited at the beginning and we focus on signing up many sites, we then, also easily lost the quality to build relationship and engage with fellow members. Without relationship and rapport, there is no trust you can gain from fellow members and therefore, all your effort will just easily go into the drain.
Why am I say this? If you are serious about building social media, don’t get too ambitious at the begining, plan properly and plan carefully. Pick a social network that you are comfortable and start building relationship with fellow members, contribute values to fellow members and you will see the result. (Here’s an article on how you can generate sales on Facebook for your reference).
Remember, “Giver Receives”… that’s the principle of the universe. Contribute values first and you will see result in social media.
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You nailed it at the end with proper and careful planning. It’s one thing to try riding a bicycle to get exercise and expecting to fall off until you learn to balance. It’s something else to try riding a bicycle because it’s there. Just because a tool is in your workbench doesn’t mean you should use it.
Thanks for the shout-out, KP!